This week we rolled out a mobile site for Click Rain.  Partly to kick the tires on mobile site metrics and usability, partly to walk the mobile talk, and partly because it was overdue. If you're in/around the marketing world, you can hardly have an industry conversation without the buzz topics of social media, mobile marketing, or blogging coming up in the discussion.  In fact, I remember recently reading (can't recall the source) that nearly half of the world's population now has a mobile phone.  And with the browser-friendly iPhone gobbling up market share, the time for mobile marketing is now.

To that end, we see real potential for mobile sites in certain verticals.  What used to be just for mainstream media (some Sioux Falls media outlets have launched mobile sites here and here) is now being used across a broad range of industries (a local example here - technically not a mobile site but they are certainly embracing mobile technology).  I also recently noticed Ralph Lauren promoting their mobile site at m.ralphlauren.com. Communicating via SMS, properly (note: properly) developing a mobile ready site, and ensuring people know why/how to use these mobile tools can provide your organization a nice advantage in the mobile space while your competition struggles to figure out where to start.

Next time you're on your mobile browser, click over to m.clickrain.com and check it out. While you are there, drop us a note through the site, click 2 call, or sign up for our text updates.  Let the mobile goodness roll.