Small Businesses Slow to Embrace Online Tactics
The chart below from eMarketer is interesting on a variety of levels. Click here to read the accompanying article.
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January 12, 2009
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the fear element is HUGE. we're discussing online/IT/tech and it's place in the workplace. i think so many businesses (small or big) believe it is expensive. to add to that, they feel overwhelmed by the changes which come so fast.
Posted by: Jolene Loetscher | Jan 12, 2009 12:04:35 PM
the e-commerce stat is very interesting. we found a reluctance w/ clients to use paypal, etc. w/ doogooders. small biz owners can be more efficient and cost-effective though w/ marketing if they use online resources.
Posted by: Jolene Loetscher | Jan 12, 2009 12:02:35 PM
It's really an education/fear element that keeps small businesses out of the online space, I believe. There is a brass ring to be grabbed for a company who understands small business and tailors a service offering package towards that niche.
Posted by: Paul Ten Haken | Jan 12, 2009 11:41:54 AM
Generating new customers was a business's 'most difficult task' in 2008, while only 46% of them are utilizing search engines. The other 54% needs some ClickRain!
I wonder if that's paid searches or just optimization that they're scoring.
Posted by: Brua | Jan 12, 2009 10:34:29 AM
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