While the Microsoft (Bing) / Yahoo deal was a bit of a surprise, it really has been a long time coming. The deal is obviously not as huge as round one, but when the recent search merger details were released, the fruits of a long history of negotiations were a bit surprising....and very different from those being proposed last year. While the partnership is probably the only way a legitimate challenger to Google could be formed, there's a formidable hill to be climbed. And remember folks, this is only a partnership centered around search...the companies have stated that they will continue to be competitors in other verticals (for how long, however, is another question). Just stop with all the MicroHoo talk. Please.
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Archive: July 2009
July 30, 2009
July 23, 2009
Search poised for mad growth
Forrester Research is predicting that by 2014, interactive will make up approximately 1/5 of all advertising spending. That sounds like a conservative estimate, especially as traditional media outlets continue to fight for existence and in certain cases, are folding (Ann Arbor News and Seattle Post-Intelligencer being a couple recent print victims). At the center of this interactive advertising growth is search. The Forrester reports predicts around a 100% growth within the next five years in search marketing ad spending. In an increasingly crowded search world, an influx of ad dollars like this will make it critical for businesses that rely heavily on their online visibility to have a polished and proactive search strategy. No more blackhat SEO. No more poorly optimized PPC campaigns. No more "set it and forget it" SEO techniques. And with Yahoo and MSN recently demonstrating their continued commitment (innovation?) to the search game, look for an exciting 12-24 months ahead.
