« Twitter is so in, it's out | Main | In the News: Mobile Marketing Trends »

September 14, 2009

Intuit Acquires Mint

I've used Mint sporadically for the past year and tried my darndest to make it a regular part of my online routine.  At times, it's a great app. Things like the SMS alerts and 2.0-esque interface have made it one of the slickest SaaS solutions to come out in the past couple of years.  At other times, however, you can tell they still have some wrinkles to work out with sporadic bugs/loading issues and some limited financial access (e.g. I don't believe my local bank - small but not tiny - has yet to be Mint-approved thus, making the app fairly unusable for me). However, they've made steady interface improvements as of late and have grown their user base to 1.5 million strong. It's those reasons, among others, that lead Intuit to acquire them today for a $170 million bargain. On the surface, it appears to be a win-win.  It's certainly not rare to see the big boys gobble up a 2.0 start-up before they turn into a bona fide competitor. Seems like Mint was getting close, if not already there. Good for them. And hopefully, good for Mint users as well.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment