While it never really went away, business blogging seems to be going through a bit of a resurgence - especially in the B2B space.  It seems more and more businesses are getting back on the blogwagon after taking a few months (and in some cases, a few years) off.

It could be the continued buzz around microblogs like Twitter that is making businesses rethink their business blogging strategy.  While Twitter has made me personally pay less attention to my RSS reader, I actually find myself trolling blogs more often thanks to the regular stream of Tweets directing me to applicable content. Blogging for business now offers more options than ever before for making content seen.  Whereas typical blog readership used to rely on RSS subscriptions and random site views, businesses today can now utilize Twitter, email drops, Facebook posts, LinkedIn status updates, Digg submissions, social bookmarks, and a variety of channels to bring content to the masses. In short, a bloggers soapbox has more reach than ever before.

Blogging for business can provide a huge SEO uptick as well. Working from a keyword glossary of targeted terms, building up a corporate blog as an authority and then using that keyword glossary effectively within posts can cause great lifts in organic rankings. Writing in a professional style that still shows love to the search engine crawlers takes a bit of work, but is important to master. In addition to the organic rankings that can be realized by the blog itself, blogs that are fed into a "now-indexable" Facebook fan page can also help the Facebook post of the blog entry gain rank.

Establishing industry leadership is another business blogging benefit.  Frequent posts related to your organization's area of expertise will begin to establish you and your company as an authority. If you're not the industry leader, blogging and the social web can provide you with channels to make yourself into the leader. Just be sure you can "walk the blog talk".

Businesses who shy away from blogging often do so based on some of the "regular excuses" - no time, nothing to blog about, risk of negative comments, blah blah blah. Give me 10 minutes and I can address all of these concerns (ahem, excuses).  In short, there isn't a single vertical that couldn't benefit from the benefits of a business blogging strategy. Disagree? Well then, fire away.